I'm sitting in a poorly ventilated ballroom in the basement of The Golden Gateway Hotel (aka the Van Ness Holiday Inn). There's 50 people or so scattered around long white table cloth-covered tables. Conference flyers, mini-menus offering "grab 'n' go breakfasts" and green and white Holiday Inn pens are scattered on every table. The sides of the room are popular, since that's the only place you have a chance of sipping power.
There's a panel of 6 writers at the front of the room sitting at a table edged with a maroon ruffle, sharing 2 microphones and being interviewed by a woman standing off to the side at a podium.
I'm at
Cybernet Expo, my first porn industry conference. There are a few less laptops, a few more high end cameras, and one of the panelists is a tranny, but otherwise it could be the
IXDA con... but sponsored by extremerestraints.com, nicheshops.com, boyzshop.com, and jenna's love shop.
On the topic of how to pick a good writer, the first 4 panelists agree: You want someone who has a passion for the topic, or the reader will be able to tell. They should know the lingo, and be able to clearly engage the reader.
Thomas Roche disagrees about the need for the writer to be passionate about the specific topic of a project. (paraphrased): as a freelancer, you're probably not going to be into every single thing you have to work on. It's nearly impossible with the diversity of stuff wrt sexualities (and kink.com is mentioned specifically). Luckily that's a core part of any good writer's process: getting into the mind of the person who is excited about it. That's the mark of a professional writer.
Violet Blue echoes Thomas with the (again paraphrased) comment that "to write good sales copy on deadline you need someone who can disengage from the product, know the keywords that will sell, marry that with what the producer is trying to get across. You're bridging the gap between artist and writer." - she also said that when writing catalog copy for Good Vibrations, it wasn't just about technical accuracy of product, clarity of writing about specific sex acts. It was crucial to work in the storefront too, to get close to the end user and thus engage them better.
Sound familiar, designers?
Kink is hosting the end-of-conference party tonight at the castle,which will also mean its my first porn industry party. I'm looking forward to the live shows.